The
popularity of a ruling regime is usually determined by a set of political,
economic and social factors in a nation. Within the Egyptian society, the
economic deterioration under president Sisi deprive the state from tangible reasons of
popularity. Adding the current lack of political awareness/interest to the
equation gives the biggest weight to political branding as the
determining factor for the president’s popularity.
This article is aimed at
establishing a link between components of the Egyptian culture and the
emotional aspects of president Sisi’s image, and it’s based on my answer to Why do Egyptians like the current Egyptian President,"el-Sisi"?
